We were approached by Initial Rewards, a 15-year-old loyalty business that specialises in end-to-end rewards fulfilment, to rebuild their failing platform. Through a Product Discovery journey, we helped our client to reimagine their business model and identify an opportunity for a new rewards solution that optimises online retailers to reduce the risks and liabilities inherent with managing fulfilment.
As a result of this journey, Gift&Go was born and became the first platform globally to successfully use Amazon’s public APIs to create dynamic product catalogues.
In building the Gift&Go platform, we delivered the following key features:
- Custom store builder.
- Theme builder to create customisable gift sites.
- Campaign builder to create your own campaigns.
- Integrations with third party provider APIs, including 13 Amazon Business global catalogues and Best Buy.
- A robust API layer enabling 3rd parties to integrate with the platform to include a global gaming company deploying on over half a million outlets.
We helped Initial Rewards to transform from a non-scalable rewards agency, managing high volumes of product and the associated cost risks, into a fully scalable robust platform seeing a five-fold+ growth in revenues over 4 years.
We continue to serve as a Tech Partner to G&G, providing all tech leadership as well as hands-on development & deployment.
