The success of CorPerformance drove their existing customers to ask them to deliver a more scalable and affordable solution for their wider workforce. It was from this that CorResilience was born and later became CorLife.

The biggest challenge with CorResilience was how to translate a well established and successful coaching journey that was traditionally delivered via in a personal one to one consultation, into a scalable digital application that would produce similar outcomes. 

Through the entire build process, we helped our client to take the intricacies of their coaching journey that was locked in their heads and translate this into an app that integrates with wearable fitness technology.

We conceptualised and scoped the solution in a Product Discovery workshop and from there, went on to rebrand the company logo and visual assets; design and build a revamped CorPerformance site as well as the first launch CorResilience website (now Cor Life). We designed and built intuitive mobile and back office applications, developing a sophisticated rules engine with multiple data points to enable a personalised coaching experience and integrated with third party provider APIs. We scripted and animated education videos and carried out extensive validation testing with Google Analytics, user surveys and one to one testing for direct user feedback.