The Singapore Chamber of Commerce and Industry (SCCI) came to Elemental Concept, looking to create a mobile app which supported chat functionality, training videos and e-commerce capabilities.

We used our Elemental Apps library of components and adaptive frameworks to bring this project to life in a swift turnaround time and reduce the amount of bespoke development required.

Taking on board SCCI’s requirements, particularly around making the chat user experience as familiar as possible, we looked at a lot of existing solutions, taking inspiration from market leaders with proven success.

The Product Owner assigned to the project has been building e-commerce websites and mobile apps for over 25 years. He was instrumental in reducing time to market and cost considerably by simplifying the Product Discovery phase, identifying all the critical details the customer might not have thought of and was able to customise the off-the-shelf solutions which best fit  the product.

This insight enabled us to focus our development effort on novel features, assembly and test rather than writing standard features from scratch.